I've never paid MSRP for a new jeep and neither should you. Here are some resources that can help you save some of your hard earned cash. Even during peak COVID when inventory was impossible you could order for 5% off MSRP. If a dealer is charging a 'market price adjustment' on a jeep laugh and walk away knowing you are about to score one for $10,000+ less than what they want. Make sure you leave a 1 star review for them on google as well. First, join Tread Lightly as this will give a 1% discount off your new Jeep at any dealer right away plus tons of other benefits. Second, look at the 'Sponsors' and 'Ordering, Pricing, Production, Tracking' sections of the JLWranglerForums. Dealers here will commonly post their internet buy offers. Third, consult this spreadsheet. It is not always fully up to date but it can point you in several good direction for ordering. As an example of current deals Koons is offer 7.5% to 8.5% under invoice pricing for all jeeps models except the 392. For the 392 they are doing $9k off MSRP. These discounts come out to about 11-12% off MSRP. A few notes to keep in mind: 1. This is for ordering and NOT for on the lot inventory. 2. Build times take 6 weeks to 6 months and your dealer cannot 'rush' your order. 3. There are ways that you can track your order and your dealer can track your order in finer detail at certain stages. 4. Sometimes big deals are far away but you save so much money that you can pay to have your jeep shipped to you. 5. Flying in to do paperwork and getting picked up at the local airport by the dealer is a common thing that they do. You then road trip home in your new jeep. 6. I'm not vouching for any dealer or the accuracy of the list. Use it at a guideline or to leverage local a local dealer to get a better offer. To sum it up don't pay more than MSRP or even MSRP....Pay Less!
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